Primo tailors to the initial fears behind skateboarding. From first stepping on the board, riding down transitions, and practicing flip tricks. Primo is the only product in its industry that helps users learn skateboarding through all stages.
Start-Up Brand Identity
Ask - Develop a brand image as well as a series of advertisements that position Primo in the mind of the consumer. The Answer - Primo is for beginners and professionals, the DIY identity represents newcomers, and the images used for the identity appeal to a traditional skateboarding aesthetic. Combined they create Primo, a new business with a touch of old school.
Style Guide Sample